Cowboy's Choice Steak Rub
Elevate your grilling game with this award-winning Cowboy's Choice Steak Rub, a cherished secret handed down through generations in the heart of Texas. Originating as a crowd-pleasing favorite at the prestigious 2000 Texas Hill Country Wine and Food Festival, this rub transforms even the most ordinary cuts into tender, juicy masterpieces. The combination of sweet brown sugar, aromatic herbs, and explosive chili heat creates a flavor profile that will have everyone at your table asking for seconds. Perfect for ribeyes or NY strips, this rub is best applied generously and left to marinate overnight, allowing the flavors to penetrate the meat. Whether it's a family BBQ or a friendly get-together, this steak rub is sure to impress!
N/A
Servings
37
Calories
10
Ingredients
Ingredients
brown sugar
1/2 cup (packed)
granulated sugar
1/4 cup (none)
dark chili powder
2 tablespoons (none)
paprika
2 tablespoons (none)
dry Mexican oregano
1 tablespoon (none)
dried thyme
1 tablespoon (none)
dry sweet basil
1 tablespoon (none)
dry mustard
2 tablespoons (none)
cayenne pepper
1 tablespoon (none)
garlic
2 tablespoons (minced)
Instructions
1
In a medium bowl, thoroughly mix the brown sugar, granulated sugar, dark chili powder, paprika, oregano, thyme, basil, dry mustard, cayenne pepper, and garlic until well combined.
2
Generously rub the mixture all over both sides of your steaks, ensuring an even coating.
3
Cover the seasoned steaks with plastic wrap or place them in a sealed container.
4
Refrigerate the steaks overnight (or at least for 4 hours) to allow the rub to penetrate and infuse flavor.
5
When ready to cook, remove the steaks from the refrigerator and let them sit at room temperature for about 30 minutes.
6
Grill or pan-sear the steaks to your desired doneness, allowing the rub to caramelize beautifully.
Nutrition Information
0
Fat
10
Carbs
1
Protein
Frequently Asked Questions
Frequently Asked Questions
What is Cowboy's Choice Steak Rub?
It is an award-winning steak rub recipe handed down through generations in Texas, designed to make steaks tender and juicy.
Where did this recipe originate?
It originated in the heart of Texas and was a crowd-pleasing favorite at the 2000 Texas Hill Country Wine and Food Festival.
What cuts of meat are recommended for this rub?
This rub is perfect for ribeyes or NY strips.
How long should the steaks marinate with the rub?
For the best results, you should marinate the steaks overnight, or for at least 4 hours.
What are the primary flavor profiles of this rub?
The flavor profile features sweet brown sugar, aromatic herbs, and explosive chili heat.
What kind of sugar is used in the recipe?
The recipe uses 1/2 cup of packed brown sugar and 1/4 cup of granulated sugar.
Is this steak rub spicy?
Yes, it contains 2 tablespoons of dark chili powder and 1 tablespoon of cayenne pepper for heat.
What herbs are included in the Cowboy's Choice Steak Rub?
The rub includes dry Mexican oregano, dried thyme, and dry sweet basil.
How do you apply the rub to the steaks?
Generously rub the mixture all over both sides of your steaks to ensure an even coating.
Do I need to refrigerate the steaks after applying the rub?
Yes, you should cover the seasoned steaks and refrigerate them for at least 4 hours or overnight.
Should I cook the steaks immediately after taking them out of the fridge?
No, let the steaks sit at room temperature for about 30 minutes before grilling or searing.
What cooking methods are recommended?
You can grill or pan-sear the steaks to your desired doneness.
Does the rub create a crust?
Yes, the sugars in the rub allow it to caramelize beautifully during the cooking process.
How many calories are in a serving of this rub?
There are 37 calories per serving.
What is the carbohydrate content?
Each serving contains 10 grams of carbohydrates.
Does this rub contain any fat?
No, the rub contains 0 grams of fat.
How much protein is in the rub?
The rub contains 1 gram of protein per serving.
How many ingredients are in this recipe?
There are 10 ingredients in total.
What kind of mustard is used?
The recipe calls for 2 tablespoons of dry mustard.
Is fresh garlic used in this recipe?
The recipe calls for 2 tablespoons of minced garlic.
What type of chili powder should I use?
The recipe specifically recommends dark chili powder.
What type of oregano is best for this Texas-style rub?
The recipe calls for dry Mexican oregano.
Is this recipe considered easy?
Yes, it is tagged as an easy recipe and is simple to mix and apply.
How should I store the steaks while they marinate?
Cover them with plastic wrap or place them in a sealed container.
What happens if I don't marinate the steaks overnight?
While overnight is best, you should marinate them for a minimum of 4 hours to let the flavors penetrate.
Is this rub suitable for BBQ?
Yes, it is excellent for family BBQs and outdoor grilling.
How much paprika is in the recipe?
The recipe uses 2 tablespoons of paprika.
How much dry sweet basil is used?
The recipe requires 1 tablespoon of dry sweet basil.
What is the total amount of cayenne pepper?
The recipe uses 1 tablespoon of cayenne pepper.
Is this a good recipe for a get-together?
Yes, it is described as a secret weapon that is sure to impress at any friendly get-together.